Let's find and focus on what stands out about you. Then, let's turn it into stories that convince people to do what you want them to do.
The Big Picture
The following are just some of the things I do in the broad spectrum of communications-related activities:
- Public Relations Plans
- Grassroots & "Netroots"
- Blogging
- Audience Targeting
- Press Conferences
- Press Releases
- RSS (Really Simple Syndication)
- Pitch Stories
- Act as a Spokesperson
- Speech writing
- Coaching
- Brainstorming
- Community Relations
- Editorial Board Meetings
- Media Research & Planning
- Feature Articles
- Direct Mail
- E-Mail Campaigns
- Event Coordination
- Meeting Facilitation
- Stewardship
- Public Speaking
- Business Plans
- Marketing Plans
- Market Research & Analysis
- Promotional Events
- Branding
- Web Site Development
- Brochures & Collateral Material
The Details
Public Relations & Marketing
Clients & Employers
Florida Department
of Financial Services Florida
Department of Juvenile Justice Comnective,
Inc. TuffTube, Inc.Center
For Creating The Future The
Fusion Group The Charter
Foundation North
Broward Hospital District American
Academy of Ophthalmology Florida
Medical Association Aviation
Fuel Price Atlas American
Cancer Society Fred
Hunter's Hollywood Memorial Gardens
Spotlight On:
Florida Department of Juvenile Justice Communications Office
Crisis:
- A youth in the Department's care had died due to an untreated case of appendicitis
- There were ongoing investigations by Miami-Dade & Palm Beach County Grand Juries
- A select House Committee was appointed to scrutinize Department
- This caused the media to go into a feeding frenzy
Actions:
- I added valuable input to crisis management processes
- Under extreme pressure, I successfully managed numerous daily, often hostile, media inquiries
- I crafted and placed responses to negative newspaper editorials and columns
- Department responses required immediate turn-around; I upgraded and managed the press release distribution process
- Using my contacts in the S. Florida press, I successfully placed Op-Ed pieces, even those that were longer than newspaper guidelines
- All of this required my working in close conjunction with Governor Bush's press office on issue framing
Spotlight On:
The Center for Creating the Future
Opportunity: Non-profit think tank's CEO needed a promotional "jump-start"
Actions:
- When I started this project, there was no real "Brand Identity" at The Center, so the first task was to create it — which required a lot of brainstorming with the CEO
- To implement the brand, I wrote a simple and flexible marketing and
communications plan that focused on making the CEO a "known expert
on creating the future"
- To enhance The Center's credibility, I worked with the CEO to establish monthly meetings on "Creating the Future of Downtown Ft. Lauderdale" which attracted and still attract many community leaders to discuss a broad array of topics related to the city's path
- With an eye on maintaining brand identification, I conceived, created and managed The Center's web site as a resource for people interested in looking at the future in new ways
Advocacy
Clients & Employers
The Charter Foundation
Florida Medical Association
Ameriserv, Inc.
Spotlight on:
Florida Medical Association, South Florida Field Office
Actions:
- I built, expanded and coordinated the communications of an effective
grassroots activist network of physicians and medical auxiliary members
in Dade, Broward, Palm Beach & Monroe Counties
- On behalf of the Florida Medical Political Action Committee (FLAMPAC), I consulted with numerous political campaigns and candidates who were friends of the medical community
- When the Florida Legislature was in session, I lobbied on medical issues and used the grassroots network to affect key legislators' votes at crucial points in the process
- As the point person for relations between the FMA and the county medical societies, I managed difficult, often contentious, relationships and kept everyone on message
- As a part of our overall strategy, I wrote member-motivating political articles for county medical journals
- At crucial times, I edited and authored position papers, blast-fax message and other FMA publications that supported our overall communications effort
Fundraising
Clients & Employers
American Cancer Society
Debby Sanderson for
the Florida Senate The
Charter Foundation Florida
Medical Association Ameriserv,
Inc.Clay Shaw For Congress
Web Sites
Project Aspire Comnective,
Inc. Impact
Training and Consulting TuffTube,
Inc. The
Center for Creating the Future Bob.Finch.Org